As a popular beverage, matcha has gained widespread attention not only in Asia but also globally. However, understanding and acceptance of matcha in the market are accompanied by many misconceptions and stereotypes. Consumers often face a series of questions when choosing matcha, especially regarding its origin, quality, and health benefits.
On the one hand, there is a common perception that Japanese matcha represents the highest standard, while Chinese matcha is of lower quality. This notion stems from an inadequate understanding of the differences in matcha production traditions and quality control between the two countries. In fact, both China and Japan have a rich history in the making and cultural heritage of matcha, leading to their unique characteristics of matcha.
Common questions among consumers include the origin of matcha (Is it a Chinese or Japanese product?), the characteristics of different types of matcha (What are the differences between Chinese and Japanese matcha?), and the health benefits of matcha (Are all matchas healthy?). Additionally, price differences are a focus of consumer attention, with many wondering why Japanese matcha is generally more expensive than Chinese matcha.
The Origin of Matcha: China or Japan?
Explore the Historical Background of Matcha
The history of matcha dates back several centuries. It originally originated in China, where people began making and drinking matcha as early as the Tang Dynasty. The production method involved steaming tea leaves and pressing them into cakes, which were ground into powder for brewing when needed. This unique way of consuming tea later became more popular during the Song Dynasty.

Analyze the Development of Matcha in China and Japan
Over time, the production and consumption of matcha spread to Japan. In the 12th century, Zen Buddhist monks from Japan learned the method of making matcha in China and brought it back to Japan. In Japan, matcha gradually became the core of the tea ceremony, closely intertwined with local culture and religious practices.

What is Chinese Matcha?
Describe the Characteristics and Production Process of Chinese Matcha
According to the Chinese national standard “Matcha” (GB/T34778—2017), Chinese matcha is made from fresh tea leaves cultivated under cover, steamed (or hot air) to halt fermentation, dried, and then ground into a fine powdery product. This production process emphasizes the meticulous handling of the tea leaves and fine grinding to maintain the color, aroma, and taste of the tea.
Contrast the Differences Between Chinese and Japanese Matcha
When exploring the differences between Chinese matcha and Japanese matcha, we find many similarities in their production processes and definitions, particularly in the crucial step of shading. In fact, shading is vital for enhancing the quality of matcha, whether in China or Japan.
Comparison of Matcha Grinding Methods
Stone Mill Grinding
Both Chinese and Japanese high-quality matcha typically employ stone mill grinding. The low thermal conductivity of the stone mill ensures a stable temperature during grinding, which helps to preserve the active substances in matcha. The slow rotation speed of the mill leads to low output, but it produces 2 to 20-micron irregular, torn, thin flakes, making the matcha powder finer and more easily suspended in water, preventing sedimentation.

Jet Mill Grinding
In addition to traditional stone mill grinding, Chinese matcha production has also developed jet mill grinding technology. Jet mills use high-speed air streams as particle carriers, achieving grinding through the impact, compression, friction, and shearing of particles. This method produces finely ground matcha powder without generating heat during the process, minimizing the impact on heat-sensitive materials. Jet milling equipment is more efficient and can significantly adjust the processing amount.
both China and Japan use stone mills for grinding matcha, but China has also adopted jet mill grinding technology, reflecting continuous innovation and improvement in the process. These different production technologies not only demonstrate each country’s pursuit of matcha quality but also showcase their unique cultural and technological characteristics.
Cultural and Market Influences
Additionally, the cultural and market influences on matcha in China and Japan are different. Japanese matcha, as an integral part of the tea ceremony, has a significant cultural status and global recognition. Chinese matcha, despite its long historical tradition, may not be as well-known internationally as Japanese matcha.
Both Chinese and Japanese matcha possess high quality and unique flavors, but they differ in production techniques, cultural values, and market perception. For consumers, the choice between the two types of matcha depends more on personal taste preferences and individual understanding of matcha culture.

Is Matcha from China Safe?
Analyze the Quality Control and Safety Standards of Chinese Matcha
The safety of Chinese matcha is a concern for many consumers. With the development of organic farming and sustainable production methods, Chinese matcha manufacturers have implemented several measures to ensure the safety and quality of their products.
Organic Certification and Testing
Take Riching Matcha as an example, each batch of their matcha is fully certified organic, complying with the standards of USA, Canada, and EU, certified by ECOCERT, CERES, and NASSAA, well-renowned organic certification organizations globally. Additionally, Riching Matcha follows the standards of the US National Organic Program (NOP) and provides Transaction Certificates (TC) for each batch, ensuring traceability and organic security.
Independent Lab Analysis
To further ensure product quality, each batch of Riching Matcha undergoes independent testing by Alex Stewart Agriculture laboratories, including checks for heavy metals and pesticide residues. Alex Stewart Agriculture is a global leader in food, pharma, and environmental laboratory testing, ensuring each batch of matcha meets the highest safety standards. They specifically test for potentially dangerous heavy metals like lead, mercury, arsenic, chromium, cadmium, and all pesticides, producing Certificates of Analysis for both pesticides and heavy metals for each batch.
No Additives
Riching Matcha is committed to maintaining the purity and high quality of its products, strictly adhering to a no-additives policy. Their matcha contains no non-organic components, such as cornstarch or other fibers, ensuring consumers can enjoy 100% pure matcha. This commitment to product purity reflects not only a concern for consumers’ health but also respect for the traditional matcha-making process.
Radiation Testing
Following the Fukushima disaster in Japan, there were concerns among consumers about possible radiation contamination in tea leaves. The tea plant, scientifically known as Camellia sinensis, absorbs substances from its environment like a sponge, which means that consumers are actually ingesting the whole leaf when drinking matcha. Considering this, along with Japan’s decision in September 2021 to discharge nuclear-contaminated water against global opposition, significantly impacted the reputation of Japanese matcha and caused concerns about the quality of future matcha. Therefore, radiation testing of matcha has become particularly important. Although Riching Matcha comes from a high-altitude, unpolluted area, they conduct strict radiation tests on each batch of tea leaves to ensure safety.
Is Matcha from China Bad? Is Matcha from China Legit?
Discuss the Quality of Chinese Matcha and Its Market Perception
The quality of Chinese matcha is not inferior to that of Japanese matcha. Riching Matcha uses high-quality first harvest tender leaves, specifically selecting the young tea from the top of the plant to produce the sweetest flavor. Additionally, they remove the central vein and stem of each leaf during production to reduce the bitterness associated with lower-quality matcha.
Do People Drink Matcha in China?
Analyze the Attitude and Consumption Habits of Chinese Consumers Towards Matcha
Since 2019, the scale of China’s matcha industry has expanded rapidly, with production increasing quickly and surpassing Japan, making it the largest matcha producer globally. By 2020, China’s matcha production reached 3916 tons, accounting for 55.72% of the global market. During the three years of the pandemic, matcha’s popularity as a food and beverage ingredient remained high in the market.
There is a wide variety of matcha derivative products, and the trend towards popularization is clear. From Starbucks’ Matcha Lattes and Frappuccinos to KFC and McDonald’s matcha-flavored ice creams, and to the popular matcha cookies and cakes in China, matcha, as a typical Asian flavor, is popular not only in Asia but has also gradually influenced Western consumers’ palates. For instance, American consumers account for nearly half of the export volume of Japanese matcha.
The demand for matcha in China has significantly increased in recent years. In 2020, China’s consumption of matcha reached 3966 tons, accounting for 56.43% of global consumption, making it the largest consumer of matcha in the world.

Matcha has become a common element in everyday life. Desserts, juices, and coffee drinks incorporating matcha are increasingly common, and there is a continuous emergence of matcha-flavored product innovations. From matcha sauce, cakes, daifuku, ice cream, puffs, lattes, taro balls, puddings, to macarons, the application of matcha is expanding.

In addition to matcha-flavored items offered by dessert shops, brands specializing in matcha are also emerging. Last year, there were over 150 brands specializing in matcha. Many matcha suppliers report that their sales growth rate is over 30%, with some even reaching 100%.

Why Is Japanese Matcha So Expensive?
The History and Status of Japanese Matcha
Although matcha originated in China during the Sui and Tang dynasties and peaked in the Tang and Song dynasties, it was introduced to Japan by Japanese envoys to Tang China in the late 9th century. It was quickly accepted and revered by the Japanese people, becoming an integral part of what is now known as the Japanese tea ceremony. Today, when people think of matcha, they first think of Japanese matcha, which dominates the high-end matcha market.

Cultivation and Production of Japanese Matcha
Over hundreds of years of cultivation, the varieties of tea trees for Japanese matcha have been carefully selected and bred, especially the local tea varieties in the Uji region, which are very suitable for producing gyokuro, a high-quality raw material for making high-grade matcha. However, in recent years, the area of tea cultivation in Japan has decreased, from 44,000 hectares in 2015 to 39,000 hectares in 2021. One reason for this change is the aging of tea growers, with many tea growers over the age of 65, and fewer families producing tea.
Market Demand and Export of Japanese Matcha
The export volume of Japanese matcha is also influenced by overseas market demand. For example, the demand for matcha in the U.S. market has been growing, with the retail value of matcha powder in the U.S. increasing by 54.9% in 2014, and sales of ready-to-drink matcha beverages increasing by 253.1%. By 2018, the annual compound growth rate of matcha in the North American market is expected to reach 25%. This growth trend has led to an increase in domestic production of matcha in Japan, with the production of tencha (the raw material for matcha) increasing by 10% year-on-year in 2014, reaching 1969 tons.
Driving Factors Behind the Price of Japanese Matcha
On the other hand, as the demand for matcha has expanded, the price of raw materials has also risen. According to the Japan Agricultural Cooperatives, the average unit price of sencha (a type of Japanese green tea) in the Kyoto new tea market fell by 7% year-on-year, while the price of early-harvest tencha rose by 27%. The global demand for matcha is about 12,000 tons, while the current total production of all matcha-producing enterprises worldwide is only about 4,000-5,000 tons, leaving a gap of 7,000-8,000 tons.

In summary, the reason why Japanese matcha is expensive is driven by its historical status, carefully selected tea tree varieties, reduced cultivation area, aging producers, and the growing global market demand for high-quality matcha.

Is Chinese Matcha as Good as Japanese?
Comparison of High-Quality Matcha

When it comes to high-quality matcha, both Chinese and Japanese products have their own characteristics in terms of quality and price. Japanese matcha is renowned for its rich cultural background and strict production standards. These matchas are usually made from carefully selected tea varieties, with longer shading periods during growth to enhance the taste and color of the leaves. Japanese high-quality matcha is known for its unique sweetness and rich aroma, and its price is generally relatively high.
Chinese high-quality matcha, although it may not be as well-known as Japanese matcha on the international market, is not inferior in quality. China’s high-quality matcha uses similar shading techniques and fine processing methods, ensuring its quality. In terms of price, Chinese high-quality matcha is usually cheaper than Japanese, offering an alternative for consumers who pursue high quality but have limited budgets.
Comparison of Mid to Low-Quality Matcha
Both China and Japan produce mid to low-quality matcha, but there are certain differences in quality and price. Japanese mid to low-quality matcha still maintains a certain quality standard but may not be as refined in taste, color, or aroma as high-quality matcha. Its price is relatively lower but is usually still higher than Chinese matcha of the same quality.
Chinese mid to low-quality matcha is more price-competitive and suitable for everyday consumption. Although these matchas may not possess all the characteristics of top-grade matcha, they still provide a good matcha experience, especially for those who are new to matcha.
Is Japanese Matcha Healthier Than Chinese?
Analyze the Health Benefits of Chinese and Japanese Matcha Tea
Matcha, whether produced in China or Japan, contains similar components that confer unique health benefits to this tea. Generally, matcha is rich in catechins (a type of potent antioxidant), amino acids (such as L-theanine), vitamins, minerals, and fiber. These components are roughly similar in both Chinese and Japanese matcha, so there is not a significant difference in health benefits between the two from a nutritional standpoint.
The Role of Catechins
Catechins, especially Epigallocatechin Gallate (EGCG), are among the most important antioxidants in matcha. They help combat free radicals, reducing cellular damage and thereby lowering the risk of certain diseases. Both Chinese and Japanese matcha contain a significant amount of catechins, so they offer similar health benefits in terms of antioxidants.
Amino Acids and Relaxation
L-theanine, a crucial amino acid, is present in all matcha, including both Chinese and Japanese varieties. It works synergistically with the caffeine in matcha to enhance alertness and concentration while reducing stress and anxiety. This calm yet alert state is unique to matcha.
Vitamins and Minerals
Matcha is a good source of vitamins and minerals, including Vitamin C, Vitamin A, potassium, and iron. These nutrients are crucial for maintaining overall health and enhancing immunity. The nutritional value provided by Chinese and Japanese matcha in this regard is similar.
Overall, both Chinese and Japanese matcha offer similar health benefits in terms of antioxidants, amino acids, vitamins, and minerals. The choice between the two depends more on personal taste and availability rather than their health benefits, as there is not much difference between the two in this aspect.
Breaking Stereotypes and Making Rational Choices
Diversity in the Matcha Market
This article, through an in-depth analysis of the history, production process, quality characteristics, and health benefits of Chinese and Japanese matcha, reveals the similarities and differences between the two. It turns out that both Chinese and Japanese matcha have their unique qualities and characteristics. While there are differences in production technology, cultural value, and market perception between Chinese and Japanese matcha, they are roughly similar in nutritional value and health benefits.
Rational Choice, Focusing on Personal Preferences
When choosing matcha, consumers should not be limited by stereotypes or regional biases. It’s important to recognize that high-quality matcha can come from multiple sources. When choosing, consider personal taste preferences, budget, and individual understanding of matcha culture. For example, if you prefer a certain specific taste or aroma, it would be more appropriate to choose a matcha brand and origin that matches it.
Assurance of Quality and Safety
The article also emphasizes that both Chinese and Japanese matcha pay great attention to quality control and safety standards during the production process. Consumers can rest assured when purchasing, as the quality and safety of matcha from either origin are guaranteed.
The Role of Consumers
As consumers, understanding the subtle differences between different matchas can help us make wiser choices. At the same time, our choices can also promote diversity and development in the market. By trying matcha from different sources, consumers can enjoy the unique flavors of matcha and also promote cultural exchange and understanding.

